FOR IMMEDIATE RELEASE

HiT Software Delivers New Release of Allora with Connector to Xpriori’s XMS Virtual XML Database

HiT Software and Xpriori Partner to Offer High End Solution for Bi-Directional Data Transformation Between XMS™ XML Virtual Database and Relational Databases

COLORADO SPRINGS, Colorado., SAN JOSE, California   22-AUG-2006  Xpriori and HiT Software today announced the general availability of HiT Software's Allora, the most flexible product on the market to bi-directionally transform data between XMS™ XML database contents and relational database structures. With its powerful and easy-to-use graphical user interface, Allora offers a fast and convenient way to transform data from any relational database to XMS, or, even more challenging, to map and transform XMS data into relational data.

Allora spares developers from tedious database application programming and allows instant interoperability with XMS at minimum cost. XML and database application developers in all industries can use Allora to facilitate development of applications which need to access data in relational databases, XML documents or XMS databases. By leveraging intuitive graphical mapping tools, transformation wizards, well-documented APIs, scripting capability and open standards for data access, HiT Software offers developers superior data management with minimum maintenance, administration and support in an open architecture.

“Allora acts as a bridge between XMS and relational databases,” said Giacomo Lorenzin, president and CEO of HiT Software. “Our product appeals to all companies that want to take advantage of a powerful XML native database like XMS, but still need either to retrieve or store data in a relational database.”

Data integration projects typically involve leverage of corporate legacy databases with new, more flexible applications including the use of XML to transport data (JMS Queues, Web Services) and smaller, more easily manageable local databases (until recently, databases such as MySQL and Microsoft SQL Server). With the increasing popularity of XML databases, Allora and XMS provide a means for developers to focus new applications entirely around XML data. “All XMS customers that need to link XMS with a relational database can use Allora,” said Tim Dix, president and chairman of Xpriori.

Allora is typically used by developers who work for companies that rather than having their development team spend time in writing code for difficult mapping and transformation projects, prefer to rely on a powerful tool like Allora that can considerably cut their development time. However, Allora can also be used by people that are not necessarily programmers, because the action of mapping and transforming data between XML and databases is carried out via an easy-to-use graphical interface.

All industries can take advantage of Allora, but in particular those that have defined XML as the preferred protocol to exchange information such as the financial industry, manufacturing, health insurance, government and others.

Availability
The ability to transform data between XMS and relational databases is already available as part of Allora 4.2-7. An evaluation copy can be downloaded from www.hitsw.com. Developers planning a project that involves XML/XMS and relational data should consider using Allora to shorten application time-to-market.

About HiT Software, Inc.
HiT Software is a leading developer of standards-based products for relational database access. HiT Software products include DBMoto data replication, SQL middleware products for IBM DB2 access, HiT SSL Server for secure SQL middleware communications, and Allora XML-RDB run-time transformation middleware.
 
Founded in 1994, HiT Software is based in the center of Silicon Valley, San Jose - California, and is a member of the World Wide Web Consortium (W3C). HiT Software products are sold and serviced worldwide by the HiT Software direct sales team, international subsidiaries, and authorized channel partners. Additional information is available at www.hitsw.com, by sending e-mail to info@hitsw.com, or by calling (408) 345-4001.

About Xpriori, LLC.
Xpriori is a technology innovator and developer of the self-constructing XML database, XMS, which uses the company’s patented Digital Pattern Processing technology. Xpriori’s products allow developers and end users rapidly respond to changing business requirements by eliminating costly database development time. Xpriori’s products enable the creation of flexible business applications that easily adapt to heterogeneous and ever-changing data sets. Xpriori also offers both: XCM, a powerful content/document/knowledge management solution that fosters business intelligence and a product called Insight™, an interactive drill down/drill around analysis and discovery tool which enables exploration of forms of corporate data.

Founded in 2003, Xpriori is headquartered in Colorado Springs, Colorado, a national center for technological innovation. Xpriori products are sold globally, direct through Xpriori and through authorized resellers. Additional information is available by visiting www.xpriori.com or by calling (303)-482-2321.